Adjarabet Sport Betting
Georgia-based Adjarabet became the latest online poker room to join the Isle Of Man-based Microgaming Poker Network (MPN) this week. Additionally, the online poker room became the first to join the MPN network utilizing its own unique and completely tailored client by Georgian development house Singular using the Babelfish API.
- Last updated: February 2021 ☑️ Play the Adjarabet app on your mobile Android or iOS device ⭐ Download today & claim Sign-Up Offer.
- Adjarabet is Georgian biggest bookmaker for online sports betting and gambling.
Since being founded in 1998, Adjarabet grew into the market leader for poker, sports betting, skill games, and online casino games in Georgia. The move to MPN will more than double the amount of cash-game players on the network. According to PokerScout, Adjarabet is currently home to 700 active ring-game players based on a seven-day rolling average, while MPN has an average of 650 players.
The move to MPN was made possible due to the new Babelfish API technology the network allows its partners to utilize. According to Head of Poker at Microgaming, Alex Scott, the Babelfish API technology allows potential partners to customize their poker client better than ever before without incurring expensive hosting and server-related costs.
'It allows operators to customize their poker software to a higher degree than has ever been possible before, without having to go standalone,' explained Scott when announcing this technology in Jan. 2015. 'Furthermore, it allows them to do this without having to worry about expensive hosting costs, random number generators, or any of the other complexities that come with developing server software.'
This technology has already proven successful bringing new life into the poker network, with the potential of more growth if other online poker operators follow Adjarabet's lead. At a minimum, it should prevent current partners from leaving the network, such as Unibet Poker did around this time last year when the online poker operator launched its own stand-alone client powered by Relax Gaming.
Scott appears to be thrilled that the new Babelfish API has quickly brought such a big partner to its poker network as he stated, 'Adjarabet has generated a lot of interest in the last couple of years and naturally I am thrilled that they have chosen Microgaming and our Babelfish technology to take their poker platform to the next level. It has been a pleasure working with Singular and Adjarabet to do something that has never been done before in poker, and I’m very excited to see how we can grow poker together over the coming years.'
Speaking on the decision to join the MPN network, the Head of Poker for Adjarabet, Alastair Ives, said, 'We were looking for a partner to help us grow and improve our poker offering; when Microgaming presented Babelfish we knew it was exactly what we needed. The Babelfish API allows us to offer a product that is completely tailored to our customer base, eliminating the pain of migrating to a new software provider. We are very happy with how the process has been handled and with the results of the migration so far.'
In related news, the planned Tbilisi, Georgia, stop of the MPN Poker Tour will be run in conjunction with Adjarabet. This leg of the poker tour will take place from May 28-31 at the Tbilisi Sports Palace. Qualifiers and sub-qualifiers for the €550 buy-in Main Event are now running on MPN starting at just €0.25.
Adjarabet Sport Betting Racing
Vivarobet Bookmaking Company is one of the leading betting sites. Wide range of sports live streams of football, basketball, volleyball, tennis, ice hockey, horse racing etc. About 28,000 live matches yearly, poker events, casino, backgammon and 24 hours of Customer Support. Paddy Power Betfair has acquired an initial 51% stake in Georgian online sports and betting brand Adjarabet for €101m (£88.3m/$115.6m) in cash. The operator said the deal forms part of its European diversification plans, with the acquisition securing its place in the Georgian igaming market.
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Paddy Power Betfair (PPB) has purchased a 51% stake in Adjarabet, a Georgian operator. PPB paid £101m for 51% of the company with an option arrangement to purchase the remaining 49% stake in three years.
PPB have purchased a 51% stake in Adjarabet. © Pexels.
PPB will have the option to purchase the remaining stake in the company after three years via call and put options. The valuation will be seven times the 2021 EBITDA and can be paid via cash or shares. Last year, the operator earned 215m Lari (€73m) in revenue, with an EBITDA of €23m).
Adjarabet is licensed in Georgia and offers sports betting, casino, poker, and other online games. It is the biggest operator in the country and has a 40% market share of all online revenue. The operator is also active in the deregulated Armenian market, after launching there in 2017.
Adjarabet
Along with a strong market share, Adjarabet profits from a very high brand awareness rate, thanks to its exclusive marketing-partnership with Adjaranet, a leading Georgian media website.
The deal continue’s PPB’s strategy of diversifying its online European operation. Through being both a market-leader and having local expertise, Adjarabet was an attractive option for PPB, and will be set to benefit from the operator’s technological capabilities. PPB chief executive, Peter Jackson, explained further:
Adjarabet Sport Betting Sites
This bolt-on acquisition is in line with our strategy of establishing podium positions in attractive online markets. Ajarabet’s leading brand presence and strong management team has established it as the clear number one in the fast-growing, regulated online Georgian market. Together with our group’s technology and sports capabilities, we are confident that Adjarabet will be strongly positioned to continue to build on this success.–Peter Jackson, Paddy Power Betfair chief executive
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The Georgian market has experienced healthy growth over the last few years. Since 2016, the market has grown 40% to €206m.